Pick: Well, Grin, nice find! Those old promotional booklets from WESTVACO Printing and Publishing should be popular. Entitled “Westvaco Inspirations for Printers”, they have a lot of neat advertising pictures, ready to frame! The paper is much more solid than magazine “tear sheets”, they are nice quality pages. The pages are marked with the specialty type of paper used, pretty cool! Let’s pull some out and look for frames!
Grin: What? Are you crazy? These will be much better as a whole booklet. Lovers of “Advertising from the Golden Age”, the 1920s and 30s, will be delighted to have these in their collection.
Pick: But check out some of those ads. The artists are top-of-the-line and even the articles, like the one on Will Bradley, is framable! And pictures by Robert Cheveux, Cavarrubias, Will Hollingsworth, Maxfield Parish, these are incredible.
Grin: I just do not have the heart to tear these up. Although, I do agree that the page showing the Erte’ ad for nylon stockings is awesome. I can see it in a period frame, perhaps in a bathroom or on a vanity.
Pick: So I am swaying you, huh? That’s hard to believe since you have that stubborn Austrian gene from your dad.
Grin: Stubborn? My dad and I argued all the time over who was most stubborn and I believe I won (meaning HE was more bull-headed.)
In any case, no, I am not convinced.
Pick: Well, if not separated, what will you do with them? Coffee table books have lost popularity (at least since Kramer had his pop-up book.)
Grin: Well, we have a daughter who loves ephemera and her husband is a “font-lover”, so perhaps they’d like to check them out before we decide what to do.
Pick: Well, how would it be if you listed just one of them on-line. Maybe you’ll get some information on their value or what type of buyer might be inclined to purchase these.
Grin: That sounds perfect for Etsy. It just might work. For once, we have reached a pleasant compromise. Dad would be proud!
[Editor’s Note: Westvaco, originally the Piedmont Pulp and Paper Company and then The West Virginia Pulp and Paper Company, became MeadWestvaco when it merged with The Mead Corporation in January, 2002. You can find the first listing of these Westvaco. publications here!]