Believe it or not, they were free promotional give away drinking glasses. I’d heard that, but until I found this vintage matchbook, I was still suspicious of the legend.
This vintage matchbook featuring Gil Elvgren’s “Sports Model” pinup on the cover was from Trackside Super Gasoline (2004 Calumet Dr., Sheboygan, Wisconsin). At the bottom “free glassware” is mentioned, and when you open the empty matchbook completely, you see Trackside continues the promotion: “This cover is but one of a series of the famous Elvgren Girls. Bring in a set of all five covers — the five different girls, and receive a set of 5 beautiful Glasses absolutely free.”
Not dated per se; but inside the matchbook it reads “This Offer Expired Jan. 1, 1943.”
This gas station also said they saved you two cents per gallon — savings, free girlie matchbooks, and free pinup drinking glasses?! Today, do we get any of that? No. …With today’s gas prices, we ought to get a free date with a pin up model! lol