This is so ephemeral that I can barely stand it! It’s a paper matchbook…
With matchheads of “Stay-Tru” Almay lipstick!
I’m not sure why you’d want to sell beauty on the idea of putting a match to your lips, or how these survived (mostly intact; one ‘strike’ is missing), but I love it!
Authors bio is coming up shortly. 
[...] collection — the little stocking-covered leg matches would be nice sitting next to my lipstick matches, [...]