Get Your Freakies On!

Cereal and cereal boxes hold a special place in my heart. They are as familiar as family at the breakfast table. Maybe more so. For when my sister was young, she went through this phase where no one, especially our Dad, was allowed to look at her in the morning. (Some weird Vanessa Huxtable stage — that’s still kind of around. Sorry, Jackie; but you know it’s true!) Besides her yelling in protest, one of her defenses was to place the cereal box in front of her, hunching herself behind it to hide from anyone who might dare glance at her. I don’t think anyone in the family knows exactly what she looked like in the morning during those years… But I readily recognize the cereal boxes from that time today.

My favorite cereal box was — and is — Ralston’s Freakies.

Freakies was a short-lived cereal, produced by Ralston from 1972 to 1976. But the impact of Freakies was huge. That’s because Freakies were more than a cereal; they were seven creatures with a story. Each Freakie, BossMoss Hamhose, Gargle, Cowmumble, Grumble, Goody-Goody, and Snorkeldorf (my favorite).

When little plastic versions of the Freakies started appearing in cereal boxes, I had to have them all. So did my sister — and everyone else under the age of, say, 16 years old.

Funny thing about Freakies; I don’t recall the cereal at all. Not eating it, anyway. I can’t even remember the flavor… I remember the Freakies, their story, and the box (often my sister’s “face,” remember?). But we must have eaten it, or I never would have had the little Freakies themselves. (Did I mention that Mom and Dad were serious about us eating the stuff?) I do remember having and playing with the little plastic Freakies. Sadly, I also remember selling the little Freakies online. It was one of my first big sales on eBay, way back in the marketplace’s early years. I was paid handsomely for them; but today I wish I’d never sold them. *sigh*

The Freakies and their story were the brainchildren of Jackie End. (How freaky is it that the face behind the Freakies had the same name as my sister who hid behind the cereal box?!) Sadly, Jackie End passed away in August of this year. You can read a great tribute to her here.

As a tribute to Jackie End’s wonderful creation, Freakies live on, inspiring cult fandom and collectors. Vintage or retro Freakies stuff sells. Figures, toys, magnets, animation cells, t-shirts, cereal boxes, advertising, and even Freakies cereal coupons are popular enough to make people pay.

I’m not exaggerating the continuing popularity of Freakies. In 1987, a new Freakies cereal was made. Without Jackie End. Now, the characters were aliens from another planet. And there was a change in the cast; while BossMoss and Grumble remained, the other characters were replaced by Hugger, Sweetie, Tooter and Hotdog. (Seriously? No Snorkeldorf?!) But the retro cereal re-do didn’t last long. If they had kept the original Freakies and their creator, maybe that cereal would still be around.

The good news is that you can still get official Freakies merch here, some of it signed by Jackie End herself. That’s because it’s sold at the official Freakies website, started by Jackie herself, where they are carrying on Jackie’s legacy. And that’s pretty sweet.

Now, if only I could get myself a vintage Freakies cereal box (with at least Snorkeldorf, please?) before the holidays… I’d love to set it in front of my sister during breakfast. (That’s a hint, Santa.)

Image Credits: Freakies Cereal box, 1973, and Freakies collection via Gregg Koenig.

Seven Freakies Cereal Premium Figures from Rob’s Vintage Toys & Collectibles.

Freakies Goods, t-shirts and Wacky Wobbler, from the official Freakies website.

Colorful 1935 Dixie Premium Photos awesome eye candy for collectors

After recently acquiring a batch of 1935 Movie Star Dixie Premium Photos … and, of course, making them available for sale … I wanted to revisit the popular collectibles one more time, something I see I most recently did last April on the VintageMeld.

1935 Katharine Hepburn Dixie Premium Photo

That post is more centered around Tom Popelka’s excellent Dixie Premiums Checklist book which is my go-to guide whenever I pick up a batch of Dixie’s. As Tom writes in his entertaining forward where he otherwise tells stories of collecting Dixie’s as a youth:

Most collectors do not know which year a premium or lid belongs in. There is also a lack of knowledge of how to identify the year a premium was issued … Other oddities exist as well.

Mr. Popelka’s checklist indentifies not only all of the Movie Star Dixie Premiums issued between 1933-1953, but also includes checklist pages for each of the non-film related Dixie issues such as Zoo Animals, America Attacks, Defend America, other World War II themed issues, and the highly valued Baseball Dixies.

By the way, you may have noted the quote I’ve included above refers to a “premium or lid.” This is what really makes this a fascinating issue to me. Lids were commonly available–they refer to the cardboard lid on your little cup of Dixie Ice Cream. Pop it off and there’s Clark Gable, Ginger Rogers or even Jimmie Foxx staring back at you.

1943 Roy Rogers Dixie Lid

While the lids are also popularly collected today what makes the premiums more, well, premium, is how one originally came to acquire them. Either by mail or, as Mr. Popelka tells of us own experience, through redemption center–it took a dozen Dixie Lids to acquire one Dixie Premium Photo. Thus beyond the advantage of the overall attractiveness of the larger Premiums there’s a rarity factor at work which actually makes them still a bargain at several times the price of the Lids!

1934 Ann Dvorak Dixie Premium Photo

I found my copy of the Dixie Premiums Checklist secondhand online, but at the time of that 2009 VintageMeld post Mr. Popelka gave me permission to include his address for anyone wishing to purchase a copy directly from him. For details write:

Tom Popelka
P.O. Box 3130
Temple, TX 76505-3130

To see some of the Dixie Premiums I’ve handled, beyond those currently available, please see my archived pages at things-and-other-stuff.com which show off the early black and white 1934 Dixie Premiums, which were issued as two separate sheets, and more of the colorful 1935 Dixie Premiums. The 1935 page also includes a gallery of later Dixie Premiums below and some of the pricey sports stars (Foxx, Bob Feller, Sammy Baugh, Bronko Nagurski, etc.) at the bottom of the page.

1938 Jimmie Foxx Dixie Premium Photo

If you’re looking to collecting something more than just cards at a great value on your dollar I can’t heartily enough recommend the challenge of either the Dixie Lids or Dixie Premiums. They’re fun, mostly affordable and yet at the same time challenging to piece sets together. To get a leg up I think one of your first purchases should be Tom Popelka’s excellent checklist which I’ll continue to recommend as the topic comes up!