After recently acquiring a batch of 1935 Movie Star Dixie Premium Photos … and, of course, making them available for sale … I wanted to revisit the popular collectibles one more time, something I see I most recently did last April on the VintageMeld.
That post is more centered around Tom Popelka’s excellent Dixie Premiums Checklist book which is my go-to guide whenever I pick up a batch of Dixie’s. As Tom writes in his entertaining forward where he otherwise tells stories of collecting Dixie’s as a youth:
Most collectors do not know which year a premium or lid belongs in. There is also a lack of knowledge of how to identify the year a premium was issued … Other oddities exist as well.
Mr. Popelka’s checklist indentifies not only all of the Movie Star Dixie Premiums issued between 1933-1953, but also includes checklist pages for each of the non-film related Dixie issues such as Zoo Animals, America Attacks, Defend America, other World War II themed issues, and the highly valued Baseball Dixies.
By the way, you may have noted the quote I’ve included above refers to a “premium or lid.” This is what really makes this a fascinating issue to me. Lids were commonly available–they refer to the cardboard lid on your little cup of Dixie Ice Cream. Pop it off and there’s Clark Gable, Ginger Rogers or even Jimmie Foxx staring back at you.
While the lids are also popularly collected today what makes the premiums more, well, premium, is how one originally came to acquire them. Either by mail or, as Mr. Popelka tells of us own experience, through redemption center–it took a dozen Dixie Lids to acquire one Dixie Premium Photo. Thus beyond the advantage of the overall attractiveness of the larger Premiums there’s a rarity factor at work which actually makes them still a bargain at several times the price of the Lids!
I found my copy of the Dixie Premiums Checklist secondhand online, but at the time of that 2009 VintageMeld post Mr. Popelka gave me permission to include his address for anyone wishing to purchase a copy directly from him. For details write:
P.O. Box 3130
Temple, TX 76505-3130
To see some of the Dixie Premiums I’ve handled, beyond those currently available, please see my archived pages at things-and-other-stuff.com which show off the early black and white 1934 Dixie Premiums, which were issued as two separate sheets, and more of the colorful 1935 Dixie Premiums. The 1935 page also includes a gallery of later Dixie Premiums below and some of the pricey sports stars (Foxx, Bob Feller, Sammy Baugh, Bronko Nagurski, etc.) at the bottom of the page.
If you’re looking to collecting something more than just cards at a great value on your dollar I can’t heartily enough recommend the challenge of either the Dixie Lids or Dixie Premiums. They’re fun, mostly affordable and yet at the same time challenging to piece sets together. To get a leg up I think one of your first purchases should be Tom Popelka’s excellent checklist which I’ll continue to recommend as the topic comes up!