Antique Advertising In Japanese Travel Guide

More scans from that antique, turn of the century, Japan travel guide; these are advertisements found in the back of the book.

S. Nishimura, “one price silk store,” founded in 1604.

K. Kawata, another silk vendor ad, this one targeting “Ladies desiring Embroideries or Drawn Work.”

K. Tamamura, “the leading photographer of Japan.”

K. Kimbei, a photographic studio promoting magic lantern slides, among other items.

An ad for the Nagasaki Hotel.

The top half of this ad is for the Batchelor’s Hair-Dressing Rooms, “Ladies’ Department under the sold supervision of Mons. Mogaillard, a clever Parisian Artist.” (Note that cigars are also available — for gentlemen only, I’m sure!) The bottom half is for C. & J. Favre-Frandt, an import-export shop.

Pope & Co. worries that you’ll perish from hunger on trips to the interior! The small print mentions tinned goods, but the large print mentions wines, liquors and cigars. The next page is a continuation of their ad which meantions specific champagnes, whiskey — and Schlitz Beer!

Antique Japan Travel Guide For Westerners

There are many charming and antiquated things of note in this antique travel book titled The Club Hotel, Limited: Guide Book of Yokohama, Tokyo and Principal Places in Japan and I thought I’d share a few of them before this book and map sells.

Printed at the “Box Of Curios,” No. 58, Main Street, Yokohama, Japan, there’s no copyright or publication date; but it’s circa 1880s to 1910s. This antique book with blue cloth boards and gilt lettering contains all you’d expect in a guidebook, including hotels, excursions, tea rooms, shopping, bars, geisha, libraries, museums, churches, temples, etc. — including black and white photos, ads for businesses, AND, neatly tucked in the built-in pocket in the back cover, a fragile but pristine color map! (Map opens to roughly 12 1/2 by 8 1/2 inches, so it would not fit completely on the scanner.)

I’ve never longed to travel to the Orient, but if I could travel back in time, perhaps I would change my mind for the book says, “One can go all over Tokyo at any hour unarmed and unannoyed, which one certainly could not surely do in London, Paris, Vienna, or other Western Capitals.”

Apparently, The Club Hotel, Limited was an actual place as there are photos of the building, the entrance, the dining room, and the bar.

According to the text, The Club Hotel, Limited was located “near the landing place (English Hatoba).” More details are found on this page:

Despite The Club Hotel, Limited being a real hotel, this book has ads for many other places rather than really promoting the The Club Hotel, Ltd. (The ads must have paid for the printing, me thinks.) In fact, the first ad in this book, right inside the front cover, is for The Hotel Metropole, “the only hotel in Tokio under European Management.”

Here are some interesting (if racist due to the times) things of note from the text’s Preliminary Remarks:

The Japanese will be found pleasant mannered people. Treated politely, they are invariably polite, and as a rule very kindly disposed towards foreigners. Many of them are incorrigible procrastinators. It is always “to morrow” with them. Hotel servants, however, are often very quick, as well as good and attentive, and seeing so much of foreigners they understand foreign requirements.

The people who stamp about the streets playing a double whistle are blind Shampooers, i.e. “Massage” operators by trade.

Japanese baths are generally heated with charcoal, and it is well to be careful of asphyxia from the fumes. The bath-houses with men and women bathing in full sight of each other, are a curiosity to Europeans.

Geisha or Singing girls, which could be ordered through the tea-house, and are listed on the same page as Japanese Wrestling, Public Libraries, Museums, Places Of Worship, etc. (The scan below also includes the small map of the Temples of Shiba.)

But, of course, the collector in me is most intrigued by all the discussion of “curio shops,” which are heavily advertised in the back of the book.  (Note how the chapter begins promoting the European Curio Shops of Yokohama.)

Most notably, Kuhn & Komor, No. 37, Water Street, Yokohama, which asks you to kindly note the company’s trademark “Stork and Sun” used as a sign board on all their branches.

A few other interesting old ads I’ve scanned will be posted soon!

Vintage Ad For A Motel I Can’t Bear To Stay At

I love bears. A lot. So I sure would have been lured into staying at this motel promoted by an ad featuring dancing bears — especially when the ad says, “You’ll feel like doing a dance too when you Visit Your Smokies!”

But, unfortunately, this vintage advertisement was for the Bearskin Motel. Which doesn’t bode well for bears. And if I dance too, am I also performing some sort of death dance?

That’s too frightening. Too much for recommendations from Triple A and even Duncan Hines to overcome.

I’m not certain this Bearskin Motel, of Gatlinburg, is affiliated with the Bearskin Lodge in Gatlinburg. Even though it looks likely to the same same family ownership, they probably shouldn’t be condemned for the promotional sins of their fathers. But I’m not sure I can move past it… If I find myself visiting The Smokies, I don’t think I’ll be staying there. Oh, the nightmares of the poor bears!

Vintage ad found in the May 1963 issue of This Week In The Land of the Smokies and The Southern Highlands. (Yup, it’s titled “this week” but for the month.)