Sophie began her fashion design work as a young girl making clothing for her dolls and grew into an adult who hired as a stylist for Saks. She was hired by none other than Adam Gimbel, whose grandfather was the founder Gimbels. (Kind of ironic, hey?) In 1929, at the age of 31, she was lead fashion designer and manager of the Salon Moderne of Saks Fifth Avenue; by 1931, she would marry Adam Gimbel. Her designs, originally sold under the “Sophie Gimbel” label were so fabulous, she became recognized as an innovator in New Look fashion. By the 1940s, the label was changed to “Sophie of Saks”, and, on September 29, 1947, Sophie would become the first American fashion designer to grace the cover of Time magazine. (Elsa Schiaparelli was the first fashion designer in the world to be on the cover of Time in 1934.) So by the time this news article I’m going to share was published, Sophie was firmly established as a leading force of mid-century American fashion.
The article was in the Montreal Gazette, June 17, 1950, and was about a Sophie fashion show which had been held the day prior at Saks Fifth Avenue. She had designed not only doll clothing for Wanda but a series of matching doll and children’s fashions!
The costumes, which were presented simultaneously on dolls and little girls, are available in children’s sizes three to six and seven to fourteen. They include a pink organdy party frock, a gray flannel jumper suit, a plaid cotton dress, and a blue reefer coat.
I suspect this Sophie’s Original’s For Saks doll outfit may be one of these ensembles, despite being sold as a set for composition dolls. (Wanda Walker and her doll companions were rather pudgy in the tummy in order to accomodate the walker mechanics.)
Here’s an ad from Christmas 1950 promoting some other fashions made for the Wanda Walker doll (by Advance Doll & Toy Corporation and/or Walkalon; that’s a long story I’m covering in the doll articles!): “Organdy hat and dress in pink, yellow, or blue are designed by S.F.A.’s own Sophie!”
This is quite possibly one of those Sophie’s Originals for Saks dresses mentioned in the ad, which was made for, and shown here on, a Wanda Walker doll.
Of course, Sophie continued to design high fashion for adult human females long after this (including creating the red coat and dress Lady Bird wore to LBJ’s 1965 inauguration); but it is more than fitting to include Sophie’s fashion costumes for dolls in her story. After all, Sophie Gimbel began her design work making clothing for her own dolls.
Additional Image Credits:
1950s photo of Sophie Gimbel with models via Patricksmercy.