Schuster’s Billie The Brownie

Billie the Brownie was a character that Schuster’s Department Store introduced in 1927 to promote their annual Christmas Parade in downtown Milwaukee, Wisconsin. I spotted this large plastic version of Billie (likely used in a story display) at DJ’s Antiques (also on Facebook). He was there last week, but you’ll have to contact the shop to see if he’s still there. The number is (414) 282-0447. (And tell them Val & Dean’s daughter from Fargo sent ya!)

billie the brownie statue vintage

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Deanna

Deanna is the founder of Inherited Values, among other sites. She is also an antique dealer.