These vintage Valentine’s Day cards are also holders for lolly pops or suckers. The half-circle tabs pop-up, and the stem of the sucker would be slid through the openings, thus delivering an extra sweet greeting — with pop related puns, of course!
Produced by the E. Rosen Company of Providence, RI, these vintage die-cut cards measure approximately six inches tall and are printed on cardboard stock as opposed to thin paper.
(These cards, 1930s and 1940s, are from my own collection; but you can find cards for sale here.)
This pair of traffic signal cops or police officers shows that the one with green ink is older than the black ink; the one with green states that the patent is pending.
These cards were part of a long tradition of delivering holiday candies. E. Rosen Co., which also operated as School House Candy, is also noted for the highly collectible figural plastic candy holders, such as Easter bunnies, Santas, witches, and Valentines hearts. Those plastic pieces are marked Rosbro, a sister (or brother) company of Rosen as both companies were owned by the same family.
E. Rosen Co. was acquired by Sherwood Brands in 1998; Sherwood went into receivership and among the assets auctioned-off in 2012 were intellectual property rights, including Rosen names.